Brand JourneyMilestone MomentsPersonalised Children’s BooksRaising Creative Children

From Dream to StoryVerse Land: What Sparked Our Magical Beginning

From quiet ideas to bold beginnings—this is how StoryVerse Land came to life, built with heart, imagination, and a mission to make every child the hero of their own story.

Felicia Norfor

02 Jun 2025

From Dream to StoryVerse Land: What Sparked Our Magical Beginning

A Dream. A Festival. And the Beginning of Our Story

About a year ago, we attended the Asian Festival of Children’s Content (AFCC) for the very first time. Back then, StoryVerse Land wasn’t yet live, just a collection of ideas, half-coded pages, and a whole lot of hope. We walked in looking for clarity and left with conviction. It almost felt like we were living a Nike slogan, except our motto was “Just create it.”

Being in rooms filled with people who believed so fiercely in the power of stories gave our souls room to breathe, and our dreams did not seem so enormous in the larger scheme of things.

We were already building, already dreaming, but AFCC gave us a sense of belonging. It told us, “You’re on the right track.” The ideas just existed mostly in our heads; we were driven primarily by passion to inspire children to read books.

A year later, we attended the AFCC again—this time as StoryVerse Land. We were quietly, joyfully proud of how far we’d come.

So, what Is StoryVerse Land?

StoryVerse Land is our magical corner of the world where personalised children’s books come to life, and every child gets to be the hero of their own adventure.

Their name and their appearance are woven into the narrative. From dinosaurs to magical forests, they get to be in the story and walk among the characters and worlds the authors and illustrators create for them.

We are storytellers, illustrators, parents, and readers who are on a mission to spark imagination and create meaningful reading moments with your child. Whether you’re gifting a book, reading at bedtime, or starting a reading journey with your child, we hope these stories become part of your family’s most treasured moments.

From February 2024 to April 2025: What We Built

Over the course of the year, we have achieved a lot:

~ Built our platform from the ground up
~ Tested countless personalisation technical flows and tech stacks
~ Found and partnered with great authors and illustrators
~ Many iterations of our logo
~ Used up an entire giant box of Post-its as we wrote ideas, thoughts and plans on them at the beginning
~ Spent hours figuring out our shipping and printing plans for the world

On 14 April 2025, we finally launched the StoryVerse Land website. It went out into the world, and we were both nervous about putting our baby out into the world to be judged, but also excited to share this concept with you.

In the dead of the night, when we turned on the site, something quiet but magical happened. Because this was no longer just an idea on paper or in our heads, the dream had become real. It was a moment of truth that our statement of “we can create it” has turned into “we did it.”

Our first four books went live that day, but the one closest to the Dream Creator’s heart is Emily Explores the Dino Park.

It was the first book we began building, and the one that taught us the most about writing, tech, layout, editing, and heart. We learnt so much about what we can and cannot do from that book, and we are glad that the illustrator, Rohit Kar, was willing to go through all that trial and error with us.

When our first order came through, the feeling was out of this world. Someone believed in our dream and magic, they understood our heart and soul.

Imagination In Action: Through the Looking Glass

Returning to AFCC this year felt like coming full circle—except this time, we weren’t just learning for ourselves. We were learning for our community, for the children and families, reading our books. Some key moments that will stay with us:

Empowering Children Through Storytelling

The opening keynote talked about how stories shape how children see the world—and how they see themselves. As creators of personalised stories, we have to tell the stories that will help shape their lives.

The Digital World of Children’s Content

This session helped us reframe our relationship with technology. Yes, the digital world can be overwhelming—but it can also be powerful. Children are already discovering content on their own. Rather than resist the trend, we should learn to create story-driven content that meets them where they are, without losing what makes books special.

Writing About Social Concerns for Children

This panel addressed tough yet important topics, such as homelessness. As a brand focused on joy and imagination, we also believe in authenticity and representation. When the time comes, we want to tell stories that don’t shy away from reality and to approach it with sensitivity and care.

This talk gave us a framework to start thinking about how.

"Books open the door to curiosity. Without them, we grow one- dimensional-but with them, children begin to see the world in full colour. When they see themselves in stories they love, they don't just read - they grow. They dream bigger, feel deeper, and believe they can be part of something magical."

Representation Matters—And So Does a Little Magic

When children see themselves reflected in the pages of a book, when they become the main character of the adventure, it’s not just exciting. It’s transformative.

Stories help build confidence, spark empathy, and encourage imagination. And when those stories are made just for them, children begin to believe they truly belong in the worlds they read about.

At StoryVerse Land, we don’t just make books.

We make magic tailored to the hearts of young readers.
Because every child deserves to be seen.
Every child deserves to be celebrated.
Every child deserves to be the hero of their own story.

Our Story Is Just Beginning

This is our very first post on the blog, and we look forward to many meaningful discussions and moments ahead.

Key things we will be sharing:

~ Behind-the-scenes looks at how our stories are made

~ Tips and tricks about raising readers

~ Community voices from parents, writers, and educators

We believe the best stories are shared stories. If you’re a parent, educator, storyteller, or simply have a story to share, we’d love to hear from you.

Whether it's a reflection on reading with your child, a behind-the-scenes glimpse from your classroom, or a personal take on why stories matter, we welcome your voice in this community.

Please reach out to our editorial team at Content@StoryVerseLand.com with your idea or experience.

Let’s build a world of wonder, one story at a time, together.

We invite you to:

~ Follow us on Instagram or your favourite social media platform. We are also on Facebook, Tiktok, and Twitter

~ Get a little book magic, first peeks, and a special welcome gift

Stay tuned as we open new countries and reach more little readers around the world

We created StoryVerse Land because we believe every child deserves a story that’s just for them. This is just the beginning—and we hope you will join us on this magical journey.